• Projects
  • Services
  • About
  • Articles
  • Contacts
Ru
  • Telegram
  • Behance
  • LinkedIn
  • Podcast
  • Showreel
info@linii.ru
6/20 building 2, Pokrovsky Boulevard, Moscow, 109028, Russian Federation

Tell us about your project and tasks

LINII — a branding agency

The most awarded agency in Russia in the field of retail branding. We develop strong brands that remain relevant for many years.

Services

  • Brand audit
  • Brand strategy
  • Brand positioning
  • Ecosystem and brand architecture
  • Communication strategy
  • Rebranding
  • Brand from scratch
  • Identity and design system
  • Brandbook
  • Retail design
  • Retailbook
  • Naming and copywriting
  • Consumer Experience (CX)
  • Digital Products (UX/UI)
  • Package design

Projects

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9

Conilon Challenge

Conilon Challenge Event identity

Other projects

Partners

  • Food and drinks
  • Restaurants and cafes
  • Sports, health and beauty
  • Clothing and footwear
  • Engineering and electronics
  • Education
  • Startups
  • Telecom
  • Banking and finance
  • Real estate
  • Insurance
  • Kids brands
  • Jewelry
  • B2B
Partner's logo Partner's logo Partner's logo Partner's logo
Partner's logo Partner's logo
Partner's logo Partner's logo
Partner's logo Partner's logo Partner's logo Partner's logo
Partner's logo Partner's logo Partner's logo Partner's logo
Partner's logo Partner's logo
Partner's logo Partner's logo
Partner's logo Partner's logo Partner's logo Partner's logo
Partner's logo Partner's logo Partner's logo Partner's logo
Partner's logo Partner's logo

If you already have a finished concept or just the first idea, write to us. We will be happy to help and even just talk.

Contact

Reviews

Elizaveta Lapkina's profile picture

It was a pleasure to work with the LINII agency: they surprised us with the volume of work and attention to detail. The team delved deeply into the tasks, offered solutions and was always ready to help. LINII's flexibility and professionalism ensured an excellent result!

Elizaveta Lapkina
VkusVill
Mikhail Sharov's profile picture

We tasked the LINII agency with refining the positioning, refreshing the brand and making the design more modern. At the same time, we wanted to preserve recognition as much as possible: not to change the colors. It seems to have turned out very well. Especially the new stretchable corporate font.

Mikhail Sharov
Tasty Coffee
Galina Sekirinskaya's profile picture

We implemented a large-scale project for the ecosystem rebranding of X5 Group with the LINII agency. The strategically developed concept included brand architecture and three sub-brands. It is comfortable to work with LINII: the team takes into account all tasks and warns against mistakes.

Galina Sekirinskaya
X5
Regina Petrova's profile picture

Cooperation with the LINII agency gave two unique Magnits in Tyumen and Novorossiysk. The first superstore was inspired by Mendeleyev, the second - by the theme of the sea and travel. Both projects received awards at POPAI RUSSIA AWARDS.

Regina Petrova
Magnit
Renat Gainiev's profile picture

The Central Asian market is not rich in branding expertise, so we turned to the LINII team, which has the necessary experience. Bank Eskhata is starting a new stage of development, systematizing communications and updating the brand.

Renat Gainiev
Bank Eskhata
Vasily Bolshakov's profile picture

At a new stage of development, our company is strengthening its service and OneRetail approach. Changes in the identity are intended to strengthen the image of the M.Video brand, making it relevant in the digital environment. In partnership with the LINII agency, we conducted tests, research and implemented rebranding.

Vasily Bolshakov
M.Video
Vyacheslav Lapin's profile picture

We successfully cooperate with the LINII agency in the field of branding. One example is the rebranding of TALATU powder paints under the OHTEK brand. LINII demonstrated their involvement by conducting interviews and analysis. The result is an identity and packaging that reflect our global history. We value this cooperation.

Vyacheslav Lapin
Talatu
Gulya Omorova's profile picture

I would like to share the results of 9 months of cooperation with LINII. The rebranding of the chain was a significant test, improving the customer experience and bringing Makro closer to customers. This is the merit of the entire team. The company's strength is in its people and their trust.

Gulya Omorova
Makro

Articles

-

Katya Kolotilova10/17/2023

RetailDesign

BAON

04/11/2025

RetailDesignRebranding

Всё, везде и сразу: по каким законам развивается многофункциональный (гибридный) ритейл

03/24/2025

RetailDesign

Exclusive interview with Ken Cato

03/20/2025

DesignOpinion

trasformation_retail

Dmitry Burenko03/07/2025

More interesting articles

  • Projects
  • Services
  • About
  • Articles
  • Contacts
LINII — a branding agency