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Tell us about your project and tasks

Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

BAON

Rebranding of a well-known clothing brand

Flowingo

Identity of the regional chain of flower shops

Eldorado

Rebranding of a top 10 electronics retailer in the world

Simple Wine

Premium wine shop chain rebranding

Zuckerstück

Coffeehouse chain branding in Viennese tradition

Other projects

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LINII — a branding agency