Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Flowingo
Identity of the regional chain of flower shops

СofeFest
Fast casual coffee shop branding

Street Beat
Brand develoment for the outfit, footwear and accessories store chain

Prime Star. New Year series
New Year's packaging design for a chain of healthy food cafes
Eat Georgian
Identity development for a fast food chain

#WhenIGrowUp
Development of a federal baby food brand
Other projects