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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Alternative Calendar

Alternative Calendar

LINII merch: a calendar where you are the main thing of the day

Rebranding of a top-3 banks in Tajikistan Eskhata

Eskhata

Rebranding of a top-3 banks in Tajikistan

International
Retail branding for sushi bars Mnogo Lososya

Mnogo Lososya

Retail branding for sushi bars

Rebranding and development of an ecosystem for a leading Russian retail company X5 Group

X5 Group

Rebranding and development of an ecosystem for a leading Russian retail company

Rebranding of a restaurants chain with Japanese philosophy Wabi Sabi

Wabi Sabi

Rebranding of a restaurants chain with Japanese philosophy

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Other projects

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