Rebranding of food delivery service
VkusVill and LINII continue to develop the brand architecture. Our next joint project is Sgoryacha. This is dark-kitchen prepared food with delivery. All dishes, both simple and complex, are made from scratch in their own kitchen.
The "Explorer" archetype of the brand is characterized by a craving for freedom, experimentation and fresh impressions. Based on this, LINII developed a logo and identity for different channels and media. The key idea of diversity lies in all communications.
Food has become the face of individual elements: on banners, it forms a composition similar to a slider in a social media feed. This solution creates a feeling of an endless stream of dishes and refers to the magazine-Instagram style.
Red color conveys richness of taste. Additionally, beige, yellow and burgundy can be used.
Also, for the first time, Sgoryacha has its own slogan "Ready for anything", developed independently by the brand team. He emphasizes that the service is able to take on any challenge, and the dishes are suitable for all occasions. And very soon, the inscription “Get ready, it will be delicious” will begin to show off on the packages and packaging.