This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.
Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.
When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.
Development of an ecosystem for one of the most prominent retailers in Russia
Rebranding of a company that has become a symbol of insurance in Russia
Brand of accessories for mobile phones and computers
Rebranding the largest personal audio store in Europe
Rebranding of an elite gaming club in Minsk
Rebranding of a leather goods company