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Tell us about your project and tasks

Brandbook

This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.

The brand book is now becoming an integral part of every project. It works both within the company and external employees, contractors and partners.

Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.

When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.

Projects

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

BAON

Rebranding of a well-known clothing brand

X5 Group

Rebranding and development of an ecosystem for a leading Russian retail company

ITOGO

Branding of online electronic equipment store

Rosgosstrakh

Rebranding of a company that has become a symbol of insurance in Russia

re:Store

Identity development for the largest reseller of Apple technology in Russia

Other projects

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LINII — a branding agency