Rebranding and restyling
As any brand or business grows, there inevitably comes a time to think about rebranding. However, not all customers understand that they need rebranding or restyling.
In this case, we start with a strategy, refine positioning. We do not develop a brand from scratch, we take what was the most valuable and best in the company, communicate with key employees, learn about goals and objectives. All this allows us to formulate hypotheses and clarify brand positioning.
Rebranding may entail changing the name, positioning slogan. Next comes the identity. In rebranding, there can be both an identity with continuity, and vice versa — as far as possible from what it was before.
Restyling is carried out when there were no internal changes in the company, when you just need to update and refresh the brand. The brand remains the same positioning, just the identity changes. In order to determine what the brand has now, we look at all this and decide what we want – evolution or revolution.
Rebranding and retail brand development for a Scandinavian children's clothing brand
Rebranding and development of Armenia's financial operator ecosystem
Rebranding of a well-known clothing brand
Rebranding for top 10 world leading sellers of electronics
Rebranding of an iconic Russian jewelry brand with a hundred-year history
Rebranding of the largest bookstores chain of in the North-West region of Russia