Brand from scratch

When we develop a brand from scratch, we always start from the platform. This is the bible of the brand, the foundation on which it will be built. It is impossible to develop an identity and a name if there is no basis in the form of a platform. We use an academic approach to brand development — all stages of work are carried out sequentially and are connected with each other.

First, we formulate positioning to understand our advantages and how we will stand out from the competition. Next, we move on to developing a brand platform through which we pass all verbal and visual communications.

This is our main document, on which we will rely in all further work. After that, you can start developing a brand name. As soon as the name appears, we move on to creating a visual identity. Next is the design of the design system. This is an engineering work that allows us to build a system so that any team can work with this brand comfortably.

After all these stages, we proceed to the finalization of the project and the design of the main document — the brand book. It starts with the brand platform, then we describe the corporate identity and visual identity. Then we lay it all out on media and create a design system in the form of a brand map.