Branding of the largest credit history bureau in Russia
To enter new markets, the company adopted a strategy to develop the B2C direction and launched a financial marketplace to solve the problems of individuals. LINII team formulated the essence of the project, which is that the platform leads to the best offer (perfect credit match). Our team also developed the name, logo and merch.
The name had to be simple and understandable, but at the same time clearly describe the functionality of the service, since its target audience is the economically active population of the country. We proposed the word “Credistory”, which corresponds to the tasks set and is unique and protectable, with the potential to secure the name of the category.
A brand logo is a developed font style and a recognizable brand name, used separately as an icon for an application and social networks.