A retail book is a very important document that is created in the process of developing a retail brand and space for it. As a rule, work on it begins in parallel with the construction. It describes in detail all the rules for creating a retail brand — what materials and colors should be used, what equipment and layouts should be placed at the point.
In general, this document should describe in detail all the inputs required to open a store. You can create such a document on the example of a real object or on the example of a white box. If there is such an opportunity, we always recommend making it based on the premises in which the store will be located, this will help to understand the clear cost of the project and will not have to spend money on adaptation later. With a white box, this, unfortunately, will not work, it will just be a fictional space, on the example of which we lay out the concept.
The brand opens new points, which, of course, will differ from the very first one. Therefore, in order to accurately recreate the concept and calculate the cost, it is necessary to carry out an adaptation stage. We start from the area of the original store, take it as a basis, determine the key elements that we need to place in the new store and create a new planogram. Based on the results of the work, this new store is also added to the retail book.
There are formats for which a retail book is not needed, these are the so-called superstores or flagship stores. They are unique, they are not scaled, because there will definitely not be another one like it. Here the work ends with the creation of an album with a working specification, where we simply show the selection of materials and furniture. One of the most striking examples of this is the flagship Bukvoed.
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