Conilon Challenge
The New Black: Conilon Challenge Event identity
LINII has been cooperating with Kolibri Coffee and Valentina Moksunova, a supplier of high-quality specialty coffee, organizer of the scientific and educational project Roasters Village and other projects pushing the boundaries of the coffee industry, for several years now.
In 2023, the first international championship on brewing coffee of the Conilon variety — Conilon Challenge — was held in Kazan with the support of our agency. The event is designed to popularize the variety and increase knowledge about it.
The basis of the identity was the branded eyes based on the first two letters "C" in the name. The eyes emphasize the effect of awakening, interest in the new and will allow to minimalistically animate any carrier of the corporate style.
The name Conilon Challenge, also developed by LINII, is, on the one hand, a clear description of the event, but at the same time a challenge for Conilon to fight for its place among the most recognizable coffee varieties.
Valentina Moksunova: “Conilon is the new black. Everyone knows about robusta, but almost no one knows about conilon! If the production technology is followed, Conilon is a variety with its own bouquet, bright character and a shock dose of caffeine. We decided that the world simply must know about Conilon, and our Conilon Challenge will be the first step to achieving this goal.”
