Rebranding and restyling

As any brand or business grows, there inevitably comes a time to think about rebranding. However, not all customers understand that they need rebranding or restyling.

Rebranding is needed when there were internal changes in the company: the branch network increased, other businesses were bought, the brand entered a new market, other tasks, marketing or business goals appeared.

In this case, we start with a strategy, refine positioning. We do not develop a brand from scratch, we take what was the most valuable and best in the company, communicate with key employees, learn about goals and objectives. All this allows us to formulate hypotheses and clarify brand positioning.

Rebranding may entail changing the name, positioning slogan. Next comes the identity. In rebranding, there can be both an identity with continuity, and vice versa — as far as possible from what it was before.

Restyling is carried out when there were no internal changes in the company, when you just need to update and refresh the brand. The brand remains the same positioning, just the identity changes. In order to determine what the brand has now, we look at all this and decide what we want – evolution or revolution.