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Brandbook

This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.

The brand book is now becoming an integral part of every project. It works both within the company and external employees, contractors and partners.

Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.

When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.

Projects

Uvinskaya Zhemchuzhina

А new look at the iconic mineral water

Flour and Apron

Branding for an authentic bakery cafe in Yoshkar-Ola

re:Store

Identity development for the largest reseller of Apple technology in Russia

Wabi Sabi

Rebranding of a restaurants chain with Japanese philosophy

Prime star 2017

Development of packaging for a chain of healthy food cafes

Zuckerstück

Coffeehouse chain branding in Viennese tradition

Other projects

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LINII — a branding agency