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Brandbook

This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.

The brand book is now becoming an integral part of every project. It works both within the company and external employees, contractors and partners.

Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.

When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.

Projects

VkusVill

Development of an ecosystem for one of the most prominent retailers in Russia

Doner 42

Branding of a technological fast food restaurants chain

GPB Mobile

Identity of the Gazprombank mobile operator

Know-How

Identity of the new electronics store format

Movista

Identity of an innovative service for finding tickets

Almando Melado

Rebranding the home and sleepwear brand

Other projects

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LINII — a branding agency