Communication
strategy

In addition to branding tasks, we often solve communication tasks for our customers. Such as, for example, the development of a communication platform.

We formulate medium-term brand development goals and a program to support marketing initiatives in terms of messages for different target audiences. We take into account the characteristics of these audiences, their needs and the brand offer that we have formulated at the level of brand positioning. As a result, we create a message system that the brand uses to achieve its goals.

The second communication task, with which people also often come to us, is to clarify the tone and nature of communications. Since modern brands exist in different channels, work with different audiences, and do it with different teams, we often see the brand fall apart. It begins to be interpreted and undergoes changes depending on the vision of the specific team that works with it and the specifics of the channel.

Our task here is to offer the customer such tools that allow us to assemble the brand into a single whole — to clarify the tone and character, to form the principles by which the brand should communicate.

All this is formalized in the form of a guideline that the whole company uses in the future — and current employees can refer to it, and people who are new to the organization can also be guided by it in order to learn and quickly immerse themselves in the tone and character of the brand.