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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Tasty Coffee stand

Tasty Coffee stand

Stylish stand for the PIR EXPO 2024 exhibition

New hard discounter by Magnit company

V1 / First choice

New hard discounter by Magnit company

Identity of the Gazprombank mobile operator GPB Mobile

GPB Mobile

Identity of the Gazprombank mobile operator

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Rebranding of a creative school in the areas of advertising, video and production

Wordshop

Rebranding of a creative school in the areas of advertising, video and production

Rebranding of an elite gaming club in Minsk Opera

Opera

Rebranding of an elite gaming club in Minsk

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