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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rosgosstrakh. Anniversary identity

Rosgosstrakh. Anniversary identity

Limited edition identity for the oldest insurance company in Russia

Rebranding the largest personal audio store in Europe Dr.Head

Dr.Head

Rebranding the largest personal audio store in Europe

Rebranding the home and sleepwear brand Almando Melado

Almando Melado

Rebranding the home and sleepwear brand

Verba Mayr

Brand development for a health center

identity Winline

Winline

Сorporate identity development for a bookmaker

Brand development for children's goods Lzya!

Lzya!

Brand development for children's goods

Other projects

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