Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Chitai-gorod
Life in books: redesign and retail concept for a federal chain of bookstores
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
ITOGO
Branding of online electronic equipment store
He has 34
Branding of a premium store for men's shirts
Prime Star. New Year series
New Year's packaging design for a chain of healthy food cafes
Lzya!
Brand development for children's goods
Other projects

