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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Eskhata

Rebranding of a top-3 banks in Tajikistan

International

Crisper

Branding of a fast-food restaurant with fried chicken

СofeFest

Fast casual coffee shop branding

Dr.Head

Rebranding the largest personal audio store in Europe

Moscow Urban Forum

Logo and corporate identity for events under the auspices of the MUF

Lzya!

Brand development for children's goods

Other projects

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