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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

PIR Expo

Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector

3z

Ритейл-концепция для салона оптики и диагностики зрения

Alternative Calendar

LINII merch: a calendar where you are the main thing of the day

M.Video

Rebranding for top 10 world leading sellers of electronics

Murmansk

Branding for the world's largest city located beyond the Arctic Circle

Klin

Development of the Album of the new look of the city

Other projects

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LINII — a branding agency