Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Delo Group
New logo for the largest logistics company
Chitai-gorod
Life in books: redesign and retail concept for a federal chain of bookstores
M.Video
Rebranding of the leading Russian retailer of electronics and household goods
V1 / First choice
New hard discounter by Magnit company
Tashir Pizza
Identity of the international chain of fast food restaurants
Wordshop
Rebranding of a creative school in the areas of advertising, video and production
Other projects

