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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Improving the shopping experience and discounter design

Eshchyo

Improving the shopping experience and discounter design

Identity for IT-holding

LANSOFT

Identity for IT-holding

Rebranding of the largest fitness club chain in Russia XFIT

XFIT

Rebranding of the largest fitness club chain in Russia

Branding of online electronic equipment store ITOGO

ITOGO

Branding of online electronic equipment store

Branding for an authentic bakery cafe in Yoshkar-Ola

Flour and Apron

Branding for an authentic bakery cafe in Yoshkar-Ola

Movista

Identity of an innovative service for finding tickets

Other projects

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