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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

An updated brand for a chain of pet stores Beethoven

Beethoven

An updated brand for a chain of pet stores

Retail branding for sushi bars Mnogo Lososya

Mnogo Lososya

Retail branding for sushi bars

Identity of the regional chain of flower shops Flowingo

Flowingo

Identity of the regional chain of flower shops

Rebranding of the largest bookstores chain of in the North-West region of Russia Bookvoed

Bookvoed

Rebranding of the largest bookstores chain of in the North-West region of Russia

Identity re:Store

re:Store

Identity development for the largest reseller of Apple technology in Russia

Branding for a fast food restaurants ZAVERNITE! (Wrap it up!)

ZAVERNITE! (Wrap it up!)

Branding for a fast food restaurants

Other projects

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