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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Retail concept 3Z

3z

Концепция оформления пространства для салона оптики и диагностики зрения

Rebranding for top 10 world leading sellers of electronics M.Video

M.Video

Rebranding for top 10 world leading sellers of electronics

Rebranding Eldorado

Eldorado

Rebranding of a top 10 electronics retailer in the world

Premium wine shop chain rebranding Simple Wine

Simple Wine

Premium wine shop chain rebranding

Rebranding of an elite gaming club in Minsk Opera

Opera

Rebranding of an elite gaming club in Minsk

Identity development for an architectural bureau Fiord

Fiord

Identity development for an architectural bureau

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