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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Identity for IT-holding

LANSOFT

Identity for IT-holding

Rebranding and retail brand development for a Scandinavian children's clothing brand Lassie

Lassie

Rebranding and retail brand development for a Scandinavian children's clothing brand

Retail branding for sushi bars Mnogo Lososya

Mnogo Lososya

Retail branding for sushi bars

Rebranding Rosgosstrakh

Rosgosstrakh

Rebranding of a company that has become a symbol of insurance in Russia

Merch IT-MKB

IT-MKB

Merch design development for MKB's (Credit Bank of Moscow) IT department

Premium wine shop chain rebranding Simple Wine

Simple Wine

Premium wine shop chain rebranding

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