Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Magnit OMNI
Development boost: reinvention of Magnit OMNI employer brand
XFIT
Rebranding of the largest fitness club chain in Russia
Mnogo Lososya
Retail branding for sushi bars
IT-MKB
Merch design development for MKB's (Credit Bank of Moscow) IT department
СofeFest
Fast casual coffee shop branding
Lzya!
Brand development for children's goods
Other projects

