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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Project PIR Expo

PIR Expo

Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector

Brand identity for powder paints OHTEK

OHTEK

Brand identity for powder paints

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Rebranding of food delivery service Sgoryacha

Sgoryacha

Rebranding of food delivery service

Identity of the Gazprombank mobile operator GPB Mobile

GPB Mobile

Identity of the Gazprombank mobile operator

Coffeehouse chain branding in Viennese tradition Zuckerstück

Zuckerstück

Coffeehouse chain branding in Viennese tradition

Other projects

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