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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Naming Fluenta

Fluenta

Naming and identity for online English language school

Rebranding Rosgosstrakh

Rosgosstrakh

Rebranding of a company that has become a symbol of insurance in Russia

Identity of the Gazprombank mobile operator GPB Mobile

GPB Mobile

Identity of the Gazprombank mobile operator

Identity re:Store

re:Store

Identity development for the largest reseller of Apple technology in Russia

Premium wine shop chain rebranding Simple Wine

Simple Wine

Premium wine shop chain rebranding

Brand development for children's goods Lzya!

Lzya!

Brand development for children's goods

Other projects

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