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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Retail concept 3Z

3z

Ритейл-концепция для салона оптики и диагностики зрения

Rebranding of a large Uzbek food retailer Makro

Makro

Rebranding of a large Uzbek food retailer

International
Разработка нового названия и айдентики для фитнес-центра в Красногорске Gym Space

Gym Space

Разработка нового названия и айдентики для фитнес-центра в Красногорске

Rebranding of the largest fitness club chain in Russia XFIT

XFIT

Rebranding of the largest fitness club chain in Russia

Branding of a technological fast food restaurants chain Doner 42

Doner 42

Branding of a technological fast food restaurants chain

Rosgosstrakh. Anniversary identity

Rosgosstrakh. Anniversary identity

Limited edition identity for the oldest insurance company in Russia

Other projects

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