Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
OHTEK
Brand identity for powder paints
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
Rosgosstrakh. Anniversary identity
Limited edition identity for the oldest insurance company in Russia
re:Store
Identity development for the largest reseller of Apple technology in Russia
Opera
Rebranding of an elite gaming club in Minsk
Moscow Urban Forum
Logo and corporate identity for events under the auspices of the MUF
Other projects

