Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Lovemark
Identity for a family coffee house chain
X5 Group
Rebranding and development of an ecosystem for a leading Russian retail company
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
Simple Wine
Premium wine shop chain rebranding
Murmansk
Branding for the world's largest city located beyond the Arctic Circle
Troyan
Logo development and corporate identity for the Bulgarian city of Troyan
Other projects