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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding and development of Armenia's financial operator ecosystem Telcell

Telcell

Rebranding and development of Armenia's financial operator ecosystem

International
Rebranding of an iconic Russian jewelry brand with a hundred-year history MIUZ

MIUZ

Rebranding of an iconic Russian jewelry brand with a hundred-year history

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Branding for the world's largest city located beyond the Arctic Circle Murmansk

Murmansk

Branding for the world's largest city located beyond the Arctic Circle

Verba Mayr

Brand development for a health center

Identity development for a fast food chain Eat Georgian

Eat Georgian

Identity development for a fast food chain

Other projects

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