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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding of a major retailer in Moldova BOMBA

BOMBA

Rebranding of a major retailer in Moldova

International
Rebranding of a large Uzbek food retailer Makro

Makro

Rebranding of a large Uzbek food retailer

International
Rebranding and retail brand development for a Scandinavian children's clothing brand Lassie

Lassie

Rebranding and retail brand development for a Scandinavian children's clothing brand

New hard discounter by Magnit company

V1 / First choice

New hard discounter by Magnit company

Rebranding of an iconic Russian jewelry brand with a hundred-year history MIUZ

MIUZ

Rebranding of an iconic Russian jewelry brand with a hundred-year history

A branding podcast by LINII agency Long dash

Long dash

A branding podcast by LINII agency

Other projects

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