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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Women's Health Week from Gedeon Richter

Identity for an educational project on women's health

Tasty Coffee stand

Tasty Coffee stand

Stylish stand for the PIR EXPO 2024 exhibition

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Identity of the regional chain of flower shops Flowingo

Flowingo

Identity of the regional chain of flower shops

Rebranding Rosgosstrakh

Rosgosstrakh

Rebranding of a company that has become a symbol of insurance in Russia

Coffeehouse chain branding in Viennese tradition Zuckerstück

Zuckerstück

Coffeehouse chain branding in Viennese tradition

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