Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
PIR Expo
Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector
Chitai-gorod
Life in books: redesign and retail concept for a federal chain of bookstores
ITOGO
Branding of online electronic equipment store
Street Beat
Brand develoment for the outfit, footwear and accessories store chain
Murmansk
Branding for the world's largest city located beyond the Arctic Circle
Zhargon
Development of name and identity for a network of grill cafes
Other projects

