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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Brand identity for powder paints OHTEK

OHTEK

Brand identity for powder paints

Retail design of the chain's flagship bookstore on Nevsky Prospekt Bookvoed Flagship store

Bookvoed Flagship store

Retail design of the chain's flagship bookstore on Nevsky Prospekt

Rosgosstrakh. Anniversary identity

Rosgosstrakh. Anniversary identity

Limited edition identity for the oldest insurance company in Russia

Identity re:Store

re:Store

Identity development for the largest reseller of Apple technology in Russia

Rebranding of an elite gaming club in Minsk Opera

Opera

Rebranding of an elite gaming club in Minsk

Logo and corporate identity for events under the auspices of the MUF

Moscow Urban Forum

Logo and corporate identity for events under the auspices of the MUF

Other projects

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