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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Retail concept 3Z

3z

Концепция оформления пространства для салона оптики и диагностики зрения

Brand identity for powder paints OHTEK

OHTEK

Brand identity for powder paints

Retail branding for sushi bars Mnogo Lososya

Mnogo Lososya

Retail branding for sushi bars

Rosgosstrakh. Anniversary identity

Rosgosstrakh. Anniversary identity

Limited edition identity for the oldest insurance company in Russia

Rebranding of a restaurants chain with Japanese philosophy Wabi Sabi

Wabi Sabi

Rebranding of a restaurants chain with Japanese philosophy

Development of packaging for a chain of healthy food cafes Prime star 2017

Prime star 2017

Development of packaging for a chain of healthy food cafes

Other projects

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