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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Branding for a marketplace of a large retailer Magnit Market

Magnit Market

Branding for a marketplace of a large retailer

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Naming and identity for Mediterranean restaurant Moretto

Moretto

Naming and identity for Mediterranean restaurant

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Rebranding of a creative school in the areas of advertising, video and production

Wordshop

Rebranding of a creative school in the areas of advertising, video and production

Development of a federal baby food brand #WhenIGrowUp

#WhenIGrowUp

Development of a federal baby food brand

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