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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Retail concept 3Z

3z

Концепция оформления пространства для салона оптики и диагностики зрения

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Branding for a fast food restaurants ZAVERNITE! (Wrap it up!)

ZAVERNITE! (Wrap it up!)

Branding for a fast food restaurants

Rebranding of a creative school in the areas of advertising, video and production

Wordshop

Rebranding of a creative school in the areas of advertising, video and production

Premium wine shop chain rebranding Simple Wine

Simple Wine

Premium wine shop chain rebranding

Development of the Album of the new look of the city Klin

Klin

Development of the Album of the new look of the city

Other projects

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