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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Identity of the international chain of fast food restaurants Tashir Pizza

Tashir Pizza

Identity of the international chain of fast food restaurants

Branding of a technological fast food restaurants chain Doner 42

Doner 42

Branding of a technological fast food restaurants chain

Branding for a fast food restaurants ZAVERNITE! (Wrap it up!)

ZAVERNITE! (Wrap it up!)

Branding for a fast food restaurants

Development of name and identity for a network of grill cafes Zhargon

Zhargon

Development of name and identity for a network of grill cafes

A branding podcast by LINII agency Long dash

Long dash

A branding podcast by LINII agency

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