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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Project PIR Expo

PIR Expo

Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector

Rebranding of a large Uzbek food retailer Makro

Makro

Rebranding of a large Uzbek food retailer

International
Identity of the international chain of fast food restaurants Tashir Pizza

Tashir Pizza

Identity of the international chain of fast food restaurants

Identity of the regional chain of flower shops Flowingo

Flowingo

Identity of the regional chain of flower shops

Branding of a technological fast food restaurants chain Doner 42

Doner 42

Branding of a technological fast food restaurants chain

Rebranding of a leather goods company Askent

Askent

Rebranding of a leather goods company

Other projects

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