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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Brand identity for powder paints OHTEK

OHTEK

Brand identity for powder paints

Разработка нового названия и айдентики для фитнес-центра в Красногорске Gym Space

Gym Space

Разработка нового названия и айдентики для фитнес-центра в Красногорске

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Rebranding BAON

Rebranding BAON

Rebranding of a well-known clothing brand

Branding of the largest credit history bureau in Russia Credistory

Credistory

Branding of the largest credit history bureau in Russia

Rebranding of an elite gaming club in Minsk Opera

Opera

Rebranding of an elite gaming club in Minsk

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