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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

3Z

Ритейл-концепция для салона оптики и диагностики зрения

Magnit OMNI

Development boost: reinvention of Magnit OMNI employer brand

Telcell

Rebranding and development of Armenia's financial operator ecosystem

International

ITOGO

Branding of online electronic equipment store

Rosgosstrakh

Rebranding of a company that has become a symbol of insurance in Russia

Street Beat

Brand develoment for the outfit, footwear and accessories store chain

Other projects

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