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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Conilon Challenge

Conilon Challenge

Conilon Challenge Event identity

Rebranding of the largest fitness club chain in Russia XFIT

XFIT

Rebranding of the largest fitness club chain in Russia

Branding of the largest credit history bureau in Russia Credistory

Credistory

Branding of the largest credit history bureau in Russia

Development of an ecosystem for one of the most prominent retailers in Russia VkusVill

VkusVill

Development of an ecosystem for one of the most prominent retailers in Russia

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Rebranding of a restaurants chain with Japanese philosophy Wabi Sabi

Wabi Sabi

Rebranding of a restaurants chain with Japanese philosophy

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