Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Chitai-gorod
Life in books: redesign and retail concept for a federal chain of bookstores
Talatu
Brand development for a paint and varnish plant
Vyruchayem
Identity for the X5 Group charity foundation
Moretto
Naming and identity for Mediterranean restaurant
Moscow Urban Forum
Logo and corporate identity for events under the auspices of the MUF
Troyan
Logo development and corporate identity for the Bulgarian city of Troyan
Other projects

