Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Delo Group
Large-scale rebranding of the largest logistics company
Women's Health Week from Gedeon Richter
Identity for an educational project on women's health
Partkom
Partkom: trust and honesty in the world of auto parts
Zhargon
Development of name and identity for a network of grill cafes
Mamelle
Brand development for the baby food
Troyan
Logo development and corporate identity for the Bulgarian city of Troyan
Other projects