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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

DELO Group

Comprehensive rebranding for the largest logistics holding

Magnit OMNI

Development boost: reinvention of Magnit OMNI employer brand

Разработка нового названия и айдентики для фитнес-центра в Красногорске Gym Space

Gym Space

Разработка нового названия и айдентики для фитнес-центра в Красногорске

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Coffeehouse chain branding in Viennese tradition Zuckerstück

Zuckerstück

Coffeehouse chain branding in Viennese tradition

Verba Mayr

Brand development for a health center

Other projects

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