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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Branding for a marketplace of a large retailer Magnit Market

Magnit Market

Branding for a marketplace of a large retailer

Naming and identity for Mediterranean restaurant Moretto

Moretto

Naming and identity for Mediterranean restaurant

Branding of online electronic equipment store ITOGO

ITOGO

Branding of online electronic equipment store

Rosgosstrakh. Anniversary identity

Rosgosstrakh. Anniversary identity

Limited edition identity for the oldest insurance company in Russia

Rebranding Eldorado

Eldorado

Rebranding of a top 10 electronics retailer in the world

Identity of the new electronics store format Know-How

Know-How

Identity of the new electronics store format

Other projects

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