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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding of a major retailer in Moldova BOMBA

BOMBA

Rebranding of a major retailer in Moldova

International
Rebranding BAON

Rebranding BAON

Rebranding of a well-known clothing brand

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Brand develoment for the outfit, footwear and accessories store chain Street Beat

Street Beat

Brand develoment for the outfit, footwear and accessories store chain

A branding podcast by LINII agency Long dash

Long dash

A branding podcast by LINII agency

Identity development for a fast food chain Eat Georgian

Eat Georgian

Identity development for a fast food chain

Other projects

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