Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Magnit Market
Branding for a marketplace of a large retailer
M.Video
Rebranding of the leading Russian retailer of electronics and household goods
Moretto
Naming and identity for Mediterranean restaurant
OKOLO
Inspiring redesign: the path from an online service to a local store
Wordshop
Rebranding of a creative school in the areas of advertising, video and production
#WhenIGrowUp
Development of a federal baby food brand
Other projects


