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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Tasty Coffee

Positioning and redesign for the largest coffee roaster in the specialty segment

Rebranding of a large Uzbek food retailer Makro

Makro

Rebranding of a large Uzbek food retailer

International
Naming Fluenta

Fluenta

Naming and identity for online English language school

Rebranding BAON

Rebranding BAON

Rebranding of a well-known clothing brand

Branding for a fast food restaurants ZAVERNITE! (Wrap it up!)

ZAVERNITE! (Wrap it up!)

Branding for a fast food restaurants

Coffeehouse chain branding in Viennese tradition Zuckerstück

Zuckerstück

Coffeehouse chain branding in Viennese tradition

Other projects

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