• Projects
  • Retail
  • Services
  • About
  • Articles
  • Contacts
Ru +7 495 223-23-68
  • Telegram
  • Behance
  • LinkedIn
  • Podcast
  • Showreel
6/20 building 2, Pokrovsky Boulevard, Moscow, 109028, Russian Federation
+7 495 223-23-68
info@linii.ru
Subscribe to articles and news
Privacy Policy

Tell us about your project and tasks

Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Naming Fluenta

Fluenta

Naming and identity for online English language school

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Branding Crisper

Crisper

Branding of a fast-food restaurant with fried chicken

Logo and corporate identity for events under the auspices of the MUF

Moscow Urban Forum

Logo and corporate identity for events under the auspices of the MUF

A branding podcast by LINII agency Long dash

Long dash

A branding podcast by LINII agency

Other projects

  • Retail
  • Projects
  • Services
  • About
  • Articles
  • Contacts
LINII — a branding agency