• Projects
  • Retail
  • Services
  • About
  • Articles
  • Contacts
Ru +7 495 223-23-68
  • Telegram
  • Behance
  • LinkedIn
  • Podcast
  • Showreel
6/20 building 2, Pokrovsky Boulevard, Moscow, 109028, Russian Federation
+7 495 223-23-68
info@linii.ru
Subscribe to articles and news
Privacy Policy

Tell us about your project and tasks

Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding and development of an ecosystem for a leading Russian retail company X5 Group

X5 Group

Rebranding and development of an ecosystem for a leading Russian retail company

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Branding for the world's largest city located beyond the Arctic Circle Murmansk

Murmansk

Branding for the world's largest city located beyond the Arctic Circle

New Year's packaging design for a chain of healthy food cafes Prime Star. New Year series

Prime Star. New Year series

New Year's packaging design for a chain of healthy food cafes

Updating logo and identity for winery and restaurant Grand Cru

Grand Cru

Updating logo and identity for winery and restaurant

Logo development and corporate identity for the Bulgarian city of Troyan

Troyan

Logo development and corporate identity for the Bulgarian city of Troyan

International

Other projects

  • Retail
  • Projects
  • Services
  • About
  • Articles
  • Contacts
LINII — a branding agency