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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Large-scale rebranding of the largest logistics company Delo Group

Delo Group

New logo for the largest logistics company

Tasty Coffee stand

Tasty Coffee stand

Stylish stand for the PIR EXPO 2024 exhibition

Lovemark

Identity for a family coffee house chain

Rebranding and development of Armenia's financial operator ecosystem Telcell

Telcell

Rebranding and development of Armenia's financial operator ecosystem

International
branding Shoko Coffee

Shoko Coffee

Grab & go coffee shop branding

Brand develoment for the outfit, footwear and accessories store chain Street Beat

Street Beat

Brand develoment for the outfit, footwear and accessories store chain

Other projects

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