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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Tabletka.ru

A new brand identity for the growing pharmacy chain ‘Vasha No. 1’

Improving the shopping experience and discounter design

Eshchyo

Improving the shopping experience and discounter design

Large-scale rebranding of the largest logistics company Delo Group

Delo Group

New logo for the largest logistics company

Retail design of the chain's flagship bookstore on Nevsky Prospekt Bookvoed Flagship store

Bookvoed Flagship store

Retail design of the chain's flagship bookstore on Nevsky Prospekt

Merch IT-MKB

IT-MKB

Merch design development for MKB's (Credit Bank of Moscow) IT department

Verba Mayr

Brand development for a health center

Other projects

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