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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Chitai-gorod

Chitai-gorod

Life in books: redesign and retail concept for a federal chain of bookstores

Partkom: trust and honesty in the world of auto parts

Partkom

Partkom: trust and honesty in the world of auto parts

Brand development for a paint and varnish plant Talatu

Talatu

Brand development for a paint and varnish plant

Alternative Calendar

Alternative Calendar

LINII merch: a calendar where you are the main thing of the day

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Identity of the Gazprombank mobile operator GPB Mobile

GPB Mobile

Identity of the Gazprombank mobile operator

Other projects

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