Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
VkusVill
Development of an ecosystem for one of the most prominent retailers in Russia
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
Murmansk
Branding for the world's largest city located beyond the Arctic Circle
Zhargon
Development of name and identity for a network of grill cafes
Opera
Rebranding of an elite gaming club in Minsk
#WhenIGrowUp
Development of a federal baby food brand
Other projects