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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

DDX Fitness

DDX Fitness

New Identity for the Fastest Growing Fitness Club Network

Brand development for a paint and varnish plant Talatu

Talatu

Brand development for a paint and varnish plant

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

Rebranding Eldorado

Eldorado

Rebranding of a top 10 electronics retailer in the world

Branding He has 34

He has 34

Branding of a premium store for men's shirts

Fast casual coffee shop branding СofeFest

СofeFest

Fast casual coffee shop branding

Other projects

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