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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Rebranding of a large Uzbek food retailer Makro

Makro

Rebranding of a large Uzbek food retailer

International
Brand development for a paint and varnish plant Talatu

Talatu

Brand development for a paint and varnish plant

Conilon Challenge

Conilon Challenge

Conilon Challenge Event identity

branding Shoko Coffee

Shoko Coffee

Grab & go coffee shop branding

Rebranding of an elite gaming club in Minsk Opera

Opera

Rebranding of an elite gaming club in Minsk

Logo development and corporate identity for the Bulgarian city of Troyan

Troyan

Logo development and corporate identity for the Bulgarian city of Troyan

International

Other projects

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