Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
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V1 / First choice
New hard discounter by Magnit company
re:Store
Identity development for the largest reseller of Apple technology in Russia
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Know-How
Identity of the new electronics store format
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Zuckerstück
Coffeehouse chain branding in Viennese tradition
Movista
Identity of an innovative service for finding tickets
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Opera
Rebranding of an elite gaming club in Minsk
Other projects