Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
XFIT
Rebranding of the largest fitness club chain in Russia
M.Video
Rebranding for top 10 world leading sellers of electronics
Rosgosstrakh. Anniversary identity
Limited edition identity for the oldest insurance company in Russia
Rosgosstrakh
Rebranding of a company that has become a symbol of insurance in Russia

Bookvoed
Rebranding of the largest bookstores chain of in the North-West region of Russia

Prime Star. New Year series
New Year's packaging design for a chain of healthy food cafes
Other projects