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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Chitai-gorod

Chitai-gorod

Life in books: redesign and retail concept for a federal chain of bookstores

Retail design of the chain's flagship bookstore on Nevsky Prospekt Bookvoed Flagship store

Bookvoed Flagship store

Retail design of the chain's flagship bookstore on Nevsky Prospekt

Branding of online electronic equipment store ITOGO

ITOGO

Branding of online electronic equipment store

Branding He has 34

He has 34

Branding of a premium store for men's shirts

New Year's packaging design for a chain of healthy food cafes Prime Star. New Year series

Prime Star. New Year series

New Year's packaging design for a chain of healthy food cafes

Brand development for children's goods Lzya!

Lzya!

Brand development for children's goods

Other projects

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