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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Women's Health Week from Gedeon Richter

Identity for an educational project on women's health

Inspiring redesign: the path from an online service to a local store OKOLO

OKOLO

Inspiring redesign: the path from an online service to a local store

Branding of a technological fast food restaurants chain Doner 42

Doner 42

Branding of a technological fast food restaurants chain

Premium wine shop chain rebranding Simple Wine

Simple Wine

Premium wine shop chain rebranding

Movista

Identity of an innovative service for finding tickets

A branding podcast by LINII agency Long dash

Long dash

A branding podcast by LINII agency

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