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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Conilon Challenge

Conilon Challenge Event identity

Bookvoed Flagship store

Retail design of the chain's flagship bookstore on Nevsky Prospekt

IT-MKB

Merch design development for MKB's (Credit Bank of Moscow) IT department

Eldorado

Rebranding of a top 10 electronics retailer in the world

Street Beat

Brand develoment for the outfit, footwear and accessories store chain

Askent

Rebranding of a leather goods company

Other projects

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