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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Project PIR Expo

PIR Expo

Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector

Partkom: trust and honesty in the world of auto parts

Partkom

Partkom: trust and honesty in the world of auto parts

Identity for the X5 Group charity foundation Vyruchayem

Vyruchayem

Identity for the X5 Group charity foundation

Rebranding and development of Armenia's financial operator ecosystem Telcell

Telcell

Rebranding and development of Armenia's financial operator ecosystem

International
Branding Crisper

Crisper

Branding of a fast-food restaurant with fried chicken

Rebranding of the largest bookstores chain of in the North-West region of Russia Bookvoed

Bookvoed

Rebranding of the largest bookstores chain of in the North-West region of Russia

Other projects

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