Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
PIR Expo
Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector
OHTEK
Brand identity for powder paints
Vyruchayem
Identity for the X5 Group charity foundation
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
Coffee House
Rebranding and retail design of one of the largest coffee chains in Russia
Mamelle
Brand development for the baby food
Other projects