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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Project PIR Expo

PIR Expo

Rebranding after 28 years: new identity for a major exhibition in the HoReCa sector

Chitai-gorod

Chitai-gorod

Life in books: redesign and retail concept for a federal chain of bookstores

Branding of online electronic equipment store ITOGO

ITOGO

Branding of online electronic equipment store

Brand develoment for the outfit, footwear and accessories store chain Street Beat

Street Beat

Brand develoment for the outfit, footwear and accessories store chain

Branding for the world's largest city located beyond the Arctic Circle Murmansk

Murmansk

Branding for the world's largest city located beyond the Arctic Circle

Development of name and identity for a network of grill cafes Zhargon

Zhargon

Development of name and identity for a network of grill cafes

Other projects

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