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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Sgoryacha

Rebranding of food delivery service

VkusVill

Development of an ecosystem for one of the most prominent retailers in Russia

Flowingo

Identity of the regional chain of flower shops

СofeFest

Fast casual coffee shop branding

Grand Cru

Updating logo and identity for winery and restaurant

Klin

Development of the Album of the new look of the city

Other projects

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LINII — a branding agency