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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Retail concept 3Z

3z

Концепция оформления пространства для салона оптики и диагностики зрения

Rebranding of a major retailer in Moldova BOMBA

BOMBA

Rebranding of a major retailer in Moldova

International
Partkom: trust and honesty in the world of auto parts

Partkom

Partkom: trust and honesty in the world of auto parts

Retail branding for sushi bars Mnogo Lososya

Mnogo Lososya

Retail branding for sushi bars

Rebranding of an iconic Russian jewelry brand with a hundred-year history MIUZ

MIUZ

Rebranding of an iconic Russian jewelry brand with a hundred-year history

Rebranding and retail design of one of the largest coffee chains in Russia Coffee House

Coffee House

Rebranding and retail design of one of the largest coffee chains in Russia

Other projects

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