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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

Large-scale rebranding of the largest logistics company Delo Group

Delo Group

New logo for the largest logistics company

Chitai-gorod

Chitai-gorod

Life in books: redesign and retail concept for a federal chain of bookstores

Rebranding M.Video

M.Video

Rebranding of the leading Russian retailer of electronics and household goods

New hard discounter by Magnit company

V1 / First choice

New hard discounter by Magnit company

Identity of the international chain of fast food restaurants Tashir Pizza

Tashir Pizza

Identity of the international chain of fast food restaurants

Rebranding of a creative school in the areas of advertising, video and production

Wordshop

Rebranding of a creative school in the areas of advertising, video and production

Other projects

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