Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
BOMBA
Rebranding of a major retailer in Moldova
Know-How
Identity of the new electronics store format
Prime star 2017
Development of packaging for a chain of healthy food cafes
Zuckerstück
Coffeehouse chain branding in Viennese tradition
Moscow Urban Forum
Logo and corporate identity for events under the auspices of the MUF
Klin
Development of the Album of the new look of the city
Other projects