Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Magnit OMNI
Development boost: reinvention of Magnit OMNI employer brand
Partkom
Partkom: trust and honesty in the world of auto parts
Mnogo Lososya
Retail branding for sushi bars
СofeFest
Fast casual coffee shop branding
Prime star 2017
Development of packaging for a chain of healthy food cafes
Moscow Urban Forum
Logo and corporate identity for events under the auspices of the MUF
Other projects