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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

ГК «Дело»

Комплексный ребрендинг для крупнейшего логистического холдинга

DDX Fitness

DDX Fitness

New Identity for the Fastest Growing Fitness Club Network

Brand identity for powder paints OHTEK

OHTEK

Brand identity for powder paints

Rebranding and retail brand development for a Scandinavian children's clothing brand Lassie

Lassie

Rebranding and retail brand development for a Scandinavian children's clothing brand

Rebranding for top 10 world leading sellers of electronics M.Video

M.Video

Rebranding for top 10 world leading sellers of electronics

Branding for a fast food restaurants ZAVERNITE! (Wrap it up!)

ZAVERNITE! (Wrap it up!)

Branding for a fast food restaurants

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