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Design system developing and adapting to media

In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.

Therefore, one of the key tasks of rebranding any multi-brand company is to form a single graphic platform and a bank of visual materials, the so-called design system.

A design system is an ordered and consistent library of brand visual materials for use in various communication channels.

For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.

Projects

OHTEK

Brand identity for powder paints

Telcell

Rebranding and development of Armenia's financial operator ecosystem

International

GPB Mobile

Identity of the Gazprombank mobile operator

re:Store

Identity development for the largest reseller of Apple technology in Russia

Eat Georgian

Identity development for a fast food chain

Troyan

Logo development and corporate identity for the Bulgarian city of Troyan

International

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LINII — a branding agency