Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Conilon Challenge
Conilon Challenge Event identity

Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
IT-MKB
Merch design development for MKB's (Credit Bank of Moscow) IT department

Eldorado
Rebranding of a top 10 electronics retailer in the world

Street Beat
Brand develoment for the outfit, footwear and accessories store chain

Askent
Rebranding of a leather goods company
Other projects