Zhargon

For several months the entrepreneur from Ufa city tried to work out a name for his new project - a chain of fast food cafes, but he was not satisfied with the results. LINII was the third naming contractor.

For several years, the customer has been successfully selling meat products in his company store. The store's products were popular, and it was decided to expand the business and now sell not only fresh meat and semi-finished products, but ready-made food.

The idea of a fast food cafe with a real live fire and an open kitchen was born so that visitors could see the entire process of preparing products and be sure of their freshness and high quality.

Already at the first naming presentation the title ZHARGON became a favorite. It has a lot of associations and options for developing communications. This is the heat from a real live fire (zhar is heat in Russian), and the very word "zhargon" (sounds like jargon) is a living colloquial language that naturally arises and develops in professional communities or social groups.