Brand develoment for the outfit, footwear and accessories store chain
We came up with Street Beat name, that combined the energy and strength of modern metropolis. The idea was visually emphasized with stylized foot print map. The brand’s corporate color palette consisted of emerald green, blue, yellow and light green. They correspond to the main elements on the maps: ponds, roads and parks.
The idea of a democratic, comfortable, modern and not boring sneaker store in the rhythm of the city, in fact, belongs to its future customers. The Street Beat brand strategy was developed with an active consumers participation in workshops and ideas discussion.
The interior of the store is also associated with big cities. The main materials are concrete and wood. Despite their difference in texture, they organically complemented each other.
The brand's corporate color is emerald green, combined with blue, yellow and light green. They correspond to the main elements on the maps: ponds, roads and parks. The graphic element is the basis of the corporate identity, it goes through the entire visual communication of the brand, and also finds its 3D embodiment in the form of a large-scale brand wall in the checkout area of the store. The cash register is complemented by a light equalizer on the front and connects the design of the space with the atmosphere of movement and rhythm.