Naming

The right name is the foundation on which you can build a truly strong brand. It helps to form the desired image of a company or product in the minds of consumers and convey its benefits and values.

Custom naming development is one of the key services we provide our clients. LINII branding agency started working with naming in 2003 as the first specialized naming agency in Russia called LEXICA Naming.

Over the years, we have successfully developed names for more than 350 projects. Our many years of experience helped to create a methodology for creative search and further registration of unique names even in the most complex classes, such as, for example, sales and promotion of goods.

Expert knowledge of copyright helps us to find a solution for registering even the most complex cases.

Together with patent attorneys, we help clear the rights to a brand name and fully control the entire process of preparing a name for registration. Each naming project is worked on by a team consisting of several namers. This allows us to work out in detail the maximum number of directions and find among them what we need. At the internal stage of work, we form long lists that are tested for protection by the selected classes of the Nice Classification (International Classification of Goods and Services) in FIPS (Federal Institute of Industrial Property).

As a rule, in order to show the customer 10 names suitable for registration, we develop 200-300 names and check about 40-60 options for protection. After checking, we prepare the final list of names and make a presentation. The result — the client chooses one name that corresponds to the brief, euphonious and protectable.

We develop names for brands and companies for the Russian and international markets in various retail, HoReCa and FMCG segments — for hypermarkets, travel agencies, construction and development companies, financial projects and services, clothing and footwear brands, loyalty programs, beauty salons, service products and many others, from leading players like X5 Group, Magnit and Raiffeisenbank to small businesses in Moscow and the regions.