Verba Mayr

Verba Mayr was opened at the end of 2015 in the Moscow region. The project was based on a technique developed by the Austrian doctor Alex Vitasek, president of the International Society of Mayer Therapists. The center’s specialists offer comprehensive diagnostics of the body in combination with cleansing and restoration. An important element of clients' recovery is the environment, landscape, nutrition and day regime.

A center that works using this method opened 30 km from Moscow along the Yaroslavskoye Highway.

LINII was faced with the task of developing a name, logo and corporate identity for a brand that would be associated with quality medicine, a European approach and naturalness.

The word «Verba», which became the basis for the name, is associated with naturalness, ecology, it has a primordially Russian craving for living nature and faith in healing. In the logo of the health complex, the team sought to emphasize cleanliness, which speaks not only of the natural component, but also of the medical sterility and European precision of the clinic’s technical equipment. All this is reflected in the image of a transparent drop of clean water.

The corporate color scheme is calm. Primary colors are natural shades of green and earthy brown.

LINII also created a brand book and an entire line of printed products, carried out photography and developed a website design.

In honor of the fifth anniversary, the first letter of the brand was beautifully depicted in the interior. A large floor composition in the form of a capital «V» appeared in the hotel lobby, which at the same time reads like the Roman numeral five. The ceiling was decorated with a hanging composition in the form of mirrored «fives».

The brand’s color palette and fonts are used in the packaging of dietary supplements and food products, as well as in the healthy food delivery service from the Verba Mayr restaurant.