Murmansk
Branding for the world's largest city located beyond the Arctic Circle
- 1 — Brand of a City
OPEN Fest, International Festival of Territorial Branding, 2014 г. - 1 — Brand Development
Brands in Tourism: Best Practices, International competition, 2016 г. - 1 — Best Brand of a City
Russian National Award for Territorial Marketing and Branding, 2017 г.
In 2014 the Committee for economic development from the city Administration turned to Stas Marketing group and to our Agency to jointly develop the city brand — a tool that will contribute to social and economic development of Murmansk, will help attract investments, increase migration flow, develop tourism and improve demographic landscape.
At the first stage, we carried out a large-scale analytical work and formulated the main idea: Murmansk is a Russian outpost in the Arctic.
Among the traditional and innovative options, that were presented, the best was chosen: Murmansk is a Russian outpost in the Arctic. The idea reflects the role of the polar city in the current geopolitics of the country.
The city itself suggested the corporate palette: yellow is the color of the sun, blue is the color of the sea and sky, red — is a fish color. The set of pictograms includes: the building of the city administration, main sightseeings, natural phenomena and local cuisine.
We have created a large set of souvenirs, a brand book, a block for outdoor advertising and printing, and also formed the principles for using the logo and typography in the urban environment.
