Digitorica
Naming for a software development company
In February 2024, a small company with extensive experience in the field of support and development of ERP and BI systems contacted LINII.
Present on the market since 2007, the company did not have its own brand, because at first it was a division of one of the leaders in the IT market, and in 2020, having become a separate company, it took a name that was impossible to register - AXBI. This name was invented as an abbreviation for the key ERP system AXAPTA (hence AX) and BI systems.
AXBI was distinguished from its competitors by a high level of service and a reverent attitude towards each client, as well as attractive prices for services and a minimum of bureaucracy.
On the path to improving its competencies, AXBI eventually came to the point where it had to make a choice: continue investing in an unprotectable name or creating a legally protected original brand that could become another asset of the company.
The company owners turned to LINII for a new name.
Among the names developed by our team were dictionary words and their combinations, as well as fantasy options.
General Director Alexey Burlakov describes his impressions of our work on the project: “Cooperation with the team developing the naming turned out to be more than fruitful. According to the technical assignment, colleagues brought more options than planned. As a result, all project milestones were completed on time and we were pleased with the resulting name. The only difficulty was that there were several interesting names.”
Four names made it onto the list of favorites. All of them were sent for a detailed check for the possibility of registration as a trademark. The finalist was the name Digitorica.
Digitorica name passed the check for protection in all classes of the International Classification of Goods and Services, in which registration was required - 35, 38 and 42.
Digitorica is a fantasy name formed from the roots "digital" and "rhetoric" (Greek — the art of beautiful speech). The meanings that this name associatively conveys are "our company speaks the same language as digital technologies and will help you find a common language with them."
