Fast casual coffee shop branding
Our challenge was to create a smart and sustainable, but at the same time simple and understandable brand of mini-coffee shops with takeaway food.
The cafes had to fit perfectly into the atmosphere of stylish business centers. The coffee cup should be associated with the good taste of its owner and fit both on the manager’s desk and a democratic open space.
The logo emphasizes the name of the brand — you can read it both from left to right and from top to bottom. Sophisticated shades of blue, crimson and green were chosen as corporate colors.
Phrases from the books of Fitzgerald, Hemingway and Remarque are printed on coffee cups. These authors were chosen, because they expressed the spirit of that time and speak about the ability to enjoy every day lived, to enjoy the pleasant moments of life.