Retailbook

A retail book is a very important document that companies need if they plan to scale. This is a set of all the rules by which a store is built. They relate to external and internal design, finishing, typology of equipment and its arrangement, window dressing, sign scaling, facade design. This document also describes how planning solutions should be adapted for different types of areas and for different room configurations. In general, this document should describe in detail all the input required to open a store.

It differs from a brand book, cause we do not give rules for the layout of elements, we say how these elements should be placed in space, according to what principles and from what materials they are made.

This is important for the client, because then there is no need to spend money on adapting the concept for each new point. This is a manual that can help you quickly and correctly design any new space.