Rebranding of a creative school in the areas of advertising, video and production
At the end of 2020, the Wordshop Academy of Communications, founded in 2006, announced their rebranding. It became one of the brightest and most provocative in the history of the school. This was preceded by transition to a hybrid learning format that combines online and offline education.
Artist Dmitry Kavka created an alphabet that reflected the concept of the academy – Change Your Head. It was such a provocative design that we had to calm it down a bit with a minimalist logo, an additional simple corporate font, and by moving the graphics into the background.
Our team needed to finalize Dmitry's style and offer new concepts. We made three different designs, one of which was chosen.
Mikhail Gubergrits, CEO and Creative Director of LINII: “The red peas have been preserved in the new logo as a longstanding hallmark and brand DNA. Everyone saw something different in them: eight letters w-o-r-d-s-h-o-p or typewriter buttons.
Wordshop founder Svetlana Maibrodskaya: “Our corporate identity is based on human letters. They are very symbolic. Letters that make up words formulate and define our thoughts and our deeds. People say that “with a word you can kill, with a word you can save, with a word you can lead regiments behind you.” These letters are capable of such “feats”, because they are alive, humane, emotional. With eyes, tears, tongues and even genitals."
The new identity turned out to be defiant, dividing audience into “like it very much” and “do not like it at all”. At the same time, the graphics look modern, and the design is concise and clean. It reads well from all media, including gadgets.
A stylish merch design was also created for Wordshop students: shoppers with the abbreviation of the faculty, t-shirts with a new logo, as well as badges and bracelets that will definitely distinguish future industry leaders.
