Women's Health Week from Gedeon Richter
Identity for an educational project on women's health
Gedeon Richter pharmaceutical company annually holds a social and educational project of all-Russian scale called Women's Health Week. It includes the study Women's Health Index by Gedeon Richter, partnership projects with the country's leading museums to restore female images, the Vslukh award for educators in the field of reproductive health, as well as special projects in glossy and lifestyle magazines.
Women's Health Week project by Gedeon Richter fights the taboo nature of the topic itself and at the same time draws the attention of Russian women to the need to take care of their reproductive health. And this care begins with regular visits to a women's health specialist, even if nothing bothers you.
For such a useful educational project, LINII agency developed an identity and branded merch. The organizers wanted to make the visual image modern and feminine, choose delicate communication and emphasize the expertise of the Gedeon Richter company in the field of women's health. At the same time, it was important to preserve the symbol of the project — a pink gerbera.
LINII design team encrypted three elements in the logo: a gerbera flower as an emblem of the project and an image of femininity, a star as a symbol of knowledge and enlightenment, and a schematic image of the female reproductive system.
When developing the branded merch, it was important to emphasize the expertise of the pharmaceutical company Gedeon Richter in the field of women's health, but to do it natively and unobtrusively. For this purpose, a creative and bright slogan was invented: "We do not know the answers to all the questions. But we know everything about women's health." It laconically complemented the new visual identity of the project.
The stars from the logo are also style-forming elements of the identity. The color palette includes bright fuchsia, noble emerald and soft beige shades.
LINII creative director Yulya Plotnik reveals the meaning of the sign: “The logo simultaneously combines the image of the reproductive system and a flower. Both are natural and beautiful. Thus, LINII team delicately says that the topic of women's health should not be taboo. It is not shameful to be interested in this, you can ask about it and it is important to monitor women's health”.
The photo style complements the identity with a light and airy character, conveying good health and well-being.
