Tabletka.ru

“Vasha No. 1” Pharmacy is a rapidly growing chain with over 130 pharmacies and an online service for ordering medications and related products. After six years in business, the company decided to rebrand as “Tabletka.ru.” LINII agency was challenged with updating the visual identity.

After an initial design audit, it became clear that the “Vasha No. 1” logo and identity looked outdated, failed to stand out among competitors, and were unsuitable for digital media. LINII team developed a new logo and design system that reflects continuity with the previous identity while also incorporating imagery of a pill and a map marker.

As a part of the updated design system, “Tabletka.ru” logo is complemented by a branded descriptor and symbol that enhance its recognizability. The image of a dot on a map is carried throughout the brand’s graphics and iconography.

“Tabletka.ru” brand identity now features unique icons, each of which incorporates a dot that references the logo and other key design elements.

It was important to the client that the updated visual identity work across various media: both offline (signage, promotional and product posters, shelf talkers, price tags, loyalty cards, etc.) and online (banners, product cards, app icons, etc.).

As a result of the project, the client received a detailed guidebook outlining the guidelines for implementing the new design system, ensuring its scalability and consistency. On the client side, the project was led by Art Director Zhora Gritsik.