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TheyThemselves

  • Naming

Development of the name and brand of baby food

We faced a difficult task — to develop such a name for the brand that it would be both childish and at the same time positively perceived by their parents.

Although the products are designed for babies, older children will not refuse a delicious fruit snack either.

TheyThemselves is a unique phrase that both children and parents liked. It is easy to remember and pleasant to pronounce.

Почитать подробнее о «кухне» проекта:

Эмоциональные триггеры в брендинге детского питания.



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Development of the name and brand of baby food

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