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Almando Melado

  • Rebranding
  • Visual identity
  • Branding from scratch
  • Brandbook development

Rebranding the home and sleepwear brand

The agency was approached by the clothing factory Pike to correct the name of the home and sleepwear brand Melado. We had two tasks: on the one hand, we had to help the client with the registration of the name, as "Melado" was not defensible, and on the other hand, the brand had the aim of reaching a younger audience.

The proposed naming, "Almando Melado", not only solved the registration issue, but also added additional associations that refreshed the perception of the brand.

Other projects

Magnit in Tyumen

Branding for the superstore of the third largest private company in Russia by revenue

Bukvoed

Rebranding of the largest bookstores chain of in the North-West region of Russia

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