Magnit Market
Branding for a marketplace of a large retailer
Magnit, one of the leading Russian retailers, has developed the concept and visual design of the Magnit Market brand, a marketplace on the basis of KazanExpress the acquired online platform in November 2023. In addition retailer starts to rebrand KazanExpress, as a result of which the website, application, order pick-up points (POPs) and other elements of the marketplace infrastructure will operate in the same style under the Magnit Market brand.
The concept and visual design of the Magnit Market brand was developed together with the LINII branding agency.
Yulia Plotnik, creative director of LINII, commented on the project: “The brand identity is based on the idea of movement and speed, which reflects one of the main advantages of Magnit Market. All products presented on the marketplace may be ordered with free next day delivery and picked up in the store Magnit. It combines a trip to the grocery store and saving time.”
The Magnit Market logo uses a rich coral color, which refers to Magnit’s signature red color, but at the same time distinguishes the marketplace brand from other offline format brands.
A unique font performs the same task. Additional colors – yellow, white and graphite – together with coral create a recognizable combination that allows you to differentiate the brand from competitors.
The KazanExpress rebranding process will include several stages. Elements of Magnit Market’s corporate identity will appear in the design of the website and application. Then a new Magnit Market website will be launched, and it will also be possible to place an order on the marketplace in the Magnit application. All new pickup points will open in accordance with the new design. Elements of the brand’s corporate identity will also be used on the uniform of the pick-up point staff, in the design of internal services and the marketplace’s vehicle fleet. By the end of the year, Magnit Market will also launch a large-scale marketing campaign to promote the new brand among buyers and sellers.
"Magnit Market identity is consistent with the style of the "big" Magnit, but differs from it enough to convey to our customers and partners the idea: Magnit Market means the reliability and low prices of Magnit at high speed and with new opportunities".
