• Projects
  • Services
  • About
  • Articles
  • Contacts
Ru
  • Telegram
  • Behance
  • LinkedIn
  • Podcast
  • Showreel
info@linii.ru
6/20 building 2, Pokrovsky Boulevard, Moscow, 109028, Russian Federation

Tell us about your project and tasks

Know-How

  • Brand audit
  • Naming
  • Visual Identity
  • Brandbook development

Identity of the new electronics store format

A joint project of Beeline and Ion, Know-How is a new type of e-store. It is a single platform where buyers can purchase new electronics and mobile devices, get a comprehensive advice and full customer service by the mobile operator. The name of the store is the result of our Agency’s work.

The store needed a light name that would fully reflect the main idea of the brand, it should sound easy and modern, it should be understandable to both young and middle-aged people. The idea of a novelty and association with service, which gives answers to your your questions, was embodied in a simple but capacious title of "Know-How". It is perceived as a symbol of innovation, which tells you "I know!" when you ask them "How?".

Other projects

Tasty Coffee

Positioning and redesign for the largest coffee roaster in the specialty segment

VkusVill

Development of an ecosystem for one of the most prominent retailers in Russia

  • Projects
  • Services
  • About
  • Articles
  • Contacts
LINII — a branding agency