Brand identity for powder paints
OHTEK is a trademark of powder paints of the TALATU brand. OHTEK powder paints are used for painting household appliances and tools, garden tools, various types of transport, metal furniture, commercial equipment, electrical panel and transformer housings, electrical equipment, pipe machines and many other objects and spaces around us.
The LINII agency developed the brand identity and layout design for the OHTEK brand communication media. The wide range of paint applications became the main metaphor in the corporate style for the updated OKHTEK trademark of the TALATU brand.
The blue color is the main one in the identity. Additional colors are used to create a vibrant gradient and can also help with photo manipulation. The basic version of the gradient is radiating from the center with a specific color order to achieve maximum contrast.
The photo style uses close-ups of finished products covered with powder coating, photographs of people directly involved in the process of applying paint, as well as large architectural or industrial objects covered with paint.
