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Klin

  • Brand audit
  • Visual Identity
Development of the Album of the new look of the city Klin

Development of the Album of the new look of the city

Разработка Альбома нового облика города

Klin is located 65 km from Moscow and has a large number of historical monuments, museums and churches. A group of specialists, including LINII, was entrusted with creating the Album of the new look of the city.

The album became a pilot project, developed by order of the Government of Moscow area. Now this is a landmark for other cities of the Moscow region — according to its experience, similar albums will be created for other settlements near Moscow.

Development of the Album of the new look of the city Klin
Development of the Album of the new look of the city Klin
Development of the Album of the new look of the city Klin

The album contains sections on the elements of the urban environment: signs, navigation, small architectural forms. Special attention is paid to street art and territory branding, which significantly affects the development of the city's tourism potential.

Development of the Album of the new look of the city Klin
Development of the Album of the new look of the city Klin
Development of the Album of the new look of the city Klin
Development of the Album of the new look of the city Klin

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