Veronese

Veronese coffee brand had an outdated design that failed to convey its premium status and did not appeal to its target audience. LINII specialists conducted an audit and noted the absence of a unified visual identity system, a disjointed style, and low brand recall.

Therefore, as a solution, LINII design team proposed a concept featuring animal portraits painted in the style of Italian art. This approach highlighted the nobility and luxury of the coffee-drinking ritual, while the animals added brand recognition and memorability.

Each character symbolizes different coffee flavors and evokes associations with a specific product line. For example, a cat was chosen as the face of the Dolce line, reflecting refined taste and hedonism. A complex shade of gray complemented the image. The Virtuoso line came to life in the form of a red fox, accented with a deep, rich blue. And to reflect the bright and invigorating taste of the Bravo line, an owl was chosen. This packaging was complemented by the color red.

As a result, LINII team developed packaging designs for six product lines: whole bean, ground, milk-based coffee, and capsules (Nespresso, Dolce Gusto).