Uvinskaya Zhemchuzhina
А new look at the iconic mineral water
The LINII team developed a logo and packaging design for the Uvinskaya Zhemchuzhina mineral water line — the number one brand in Udmurtia, which has been on the market for over 20 years. The water is extracted from an underground lake at a depth of 130 meters, in the picturesque village of Uva, located in a nature conservation area.
The logo consists of a sign and a font part, which are harmoniously combined and create a complete image. The logo retains continuity by using a historical sign, but it has been modernized: the color has become cleaner and brighter, and a unique font style has been created. The logo sign resembles the solar sign of Udmurtia, composed of drops of water, which emphasizes the natural origin of the product. The accent letter "I" in the font part, which is designed as a wave, symbolizing the softness and smoothness of the water, stands out especially.
This water is iconic in its region, and it was important for us not to lose the current audience. The packaging received a unique graphic form, reminiscent of ripples of water, which not only helps to stand out on the shelf, but also conveys the purity and naturalness of the product.
The label, designed in a blue color scheme, creates associations with nature, freshness and purity.
Evgeniya Danilova, Head of Advertising and Marketing Department, Uvinskaya Zhemchuzhina, shared her impressions about the project: "There were even more options proposed than expected. LINII took into account all the wishes and subtleties, preserved continuity and recognition, but at the same time gave a modern look and graphically reflected the connection with nature and purity."
