Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Bookvoed Flagship store
Retail design of the chain's flagship bookstore on Nevsky Prospekt
MIUZ
Rebranding of an iconic Russian jewelry brand with a hundred-year history
Wordshop
Rebranding of a creative school in the areas of advertising, video and production
Coffee House
Rebranding and retail design of one of the largest coffee chains in Russia
Moscow Urban Forum
Logo and corporate identity for events under the auspices of the MUF
Eat Georgian
Identity development for a fast food chain
Other projects