Brandbook
This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.
Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.
When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.
Projects
V1 / First choice
New hard discounter by Magnit company
X5 Group
Rebranding and development of an ecosystem for a leading Russian retail company
Dodo Pizza China
Branding of an international chain of pizzerias
Doner 42
Branding of a technological fast food restaurants chain
Prime star 2017
Development of packaging for a chain of healthy food cafes
Eat Georgian
Identity development for a fast food chain
Other projects