Brandbook
This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.
Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.
When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.
Projects
MIUZ
Rebranding of an iconic Russian jewelry brand with a hundred-year history
Crisper
Branding of a fast-food restaurant with fried chicken
Know-How
Identity of the new electronics store format
Shoko Coffee
Grab & go coffee shop branding
Zuckerstück
Coffeehouse chain branding in Viennese tradition
Almando Melado
Rebranding the home and sleepwear brand
Other projects